Spring-Summer 2024 collection Story

This season at hello Simone, we've been inspired by the Italian Riviera. 
Apricot sorbet, luminous coral, dazzling blue, pale or deep green, bougainvillea red, wisteria and sunflower yellow, the colour palette reflects the walls of the houses of Cinque Terre, those pretty villages overlooking the Mediterranean Sea. 

Our prints and embroidery, created in our Paris studio and unique to the brand, are of course all about the summer flowers and fruit we dream about all winter, and the sunset we never tire of admiring every summer evening. 

As with every season, all our prints are designed to mixe together - that's the Hello Simone signature.
We hope you will enjoy this trip as much as we do!